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Additional Training

Attend Designing an Effective Apprenticeship Programme as a standalone one day training course, or book onto the Apprenticeships Conference to receive a discount when booking onto the training course. Contact [email protected] for more information


09:15 - 16:15
Thursday 25 April 2019
Central London
Speaker Bios

The government is trying to increase number of apprentices to 3 million by 2020 as well as increase the quantity of post-16 apprenticeships. It is therefore imperative that the quality of these apprenticeship programmes is of the highest standard to ensure that young people are equipped with skills needed for successful career.

In order for apprenticeship programmes to succeed, training providers must deliver programmes that focus on developing the knowledge, skills and behaviours that the UK economy and businesses based in Britain are asking for, whilst also ensuring that they meet the requirements set out by the government in recent reforms to the apprenticeships.

This Designing an Effective Apprenticeship Programme training course will help attendees establish a comprehensive, effective apprenticeship programme, tailored to the needs of your organisation, to ensure that your apprentices achieve high-quality outcomes and meet the skills requirements that the industry needs.


Learning Objectives:

  • Identify which provider is best suited for you and how to develop and effective working relationship
  • Learn how employers and learning providers can maximise outcomes for apprentices
  • Find out what employers expect from a training provider and ensuring that programmes are aligned effectively with employer needs
  • Improve outcomes for apprentices through effective preparation and examination processes
  • Leave with an effective action plan on how to create apprenticeship programme that will achieve outstanding results specific to your organisational needs


Key Speakers Confirmed:


Breda Leyne, Senior Associate, The Strategic Development Network


Cerian Ayres, Head of TVET, Education and Training Foundation

Linda Martin, Managing DirectorProfessional Assessment

Jo Simovic, Director of Excellence – Skills and ApprenticeshipsUmbrella Training

Sam Coulstock, Director of Business Relations, Umbrella Training

Session Title
Chair’s Welcome & Clarification of Learning Objectives

Breda Leyne, Senior Associate, The Strategic Development Network (CONFIRMED)

Designing Apprenticeship Programmes that Support the Needs of Future UK Workforce
  • Assessing the needs of the UK economy and trying to predict trends in employers needs and requirements
  • Evaluating and understanding what employers expect from training providers and how they decide who to partner with
  • Ensuring that programmes provide the right level of flexibility in design and delivery that works for both the employer and training provider
  • Assessing apprentice needs and understanding what they are looking for from the employer and provider in terms of skills development and opportunities for clearly defined career progression

Cerian Ayres, Head of TVET, Education and Training Foundation (CONFIRMED)

Morning Break
Workshop: Establishing an Effective Working Relationship Between Employers and Providers
  • Identifying the right apprenticeship partner for your organisation – what you need to consider
  • Analysing how successful provider-employer partnerships can be advanced to ensure apprenticeships support meaningful skill development
  • Assessing your employers’ needs and ensuring flexibility and a blended approach to learning throughout the programme
  • Examining the skill requirements and technical competencies expected by employers to attract bespoke industry partnerships
  • Demonstrating to employers the college’s return on investment model in order to attract new apprenticeship partners

Jo Simovic, Director of Excellence – Skills and ApprenticeshipsUmbrella Training (CONFIRMED)

Sam Coulstock FIH, Director of Business Relations, Umbrella Training (CONFIRMED)

How End-point Assessment Can Support Excellence in Apprenticeship Delivery
  • Understanding the range assessment methods detailed in assessment plans, to include tests, observations, professional discussions and skills challenges and the effectiveness of such assessment methods
  • How assessment plans and the end-point assessment process, influence on-programme design
  • Questions that employers and training providers should ask of EPAOs and recognising independence is about separation, not opposition and addressing the challenges of end-point assessment
  • The role of the EPAO and the value independent assessment can provide to employers, training providers and apprentices
  • Effectively preparing apprentices for assessment to ensure best assessment outcomes and the creation of an independent learner and outlining what makes for a successful assessment

Linda Martin, Managing DirectorProfessional Assessment (CONFIRMED)

Afternoon Break
Interactive Workshop: Designing and Implementing an Outstanding Apprenticeship Programme
  • Understanding what best practice apprenticeship programmes look like and discussing with peers how these can be designed and implemented
  • Building a successful curriculum that meets the needs of both employers and apprentices
  • Putting in place a robust plan to stay up-to-date with both industry trends and apprenticeship developments
  • Design a strategy detailing how you can further develop an existing apprenticeship programme to ensure best outcomes
  • Take away an action plan based on expert guidance and peer knowledge-sharing on how you can create a programme that will achieve results for both employers and students

Breda Leyne, Senior Associate, The Strategic Development Network (CONFIRMED)

Feedback, Evaluation & Close

*Programme subject to change

Breda Leyne

Senior Associate, The Strategic Development Network

Following a career background in the public sector Breda has been engaged in FE and Skills since 2001. She has worked with sector skills councils, employers and public sector bodies promoting workforce development through standards and qualifications. She supported the development and implementation of Apprenticeship Standards since 2013, working with employer developer groups and supporting the education and training sector transition to Standards delivery under the Future Apprenticeships Programme.

Breda has been a Strategic Development Network Senior Associate for more than ten years. Breda recently supported a professional organisation become registered with Institute for Apprenticeships to provide External Quality Assurance in their sector and has an interest in quality and end-point assessment.

Linda Martin

Managing Director, Professional Assessment

For the last 20 years, Linda has worked in the field of organisational development and training within the service sector and education and training. Linda has gained a reputation for someone that can quickly develop assessment, learning and development strategies. Linda is experienced in setting up assessment centres and has held Quality and Development Director Posts with a range of national training providers

Her current role as Managing Director of Professional Assessment Ltd, an EPAO providing assessment services for 17 standards, means she is well-placed to talk about how the end-point assessment process fits into the apprenticeship journey.

Linda has worked on a variety of organisational development initiatives that have included: clients such the Metropolitan Police, Guys and St Thomas NHS Trust, Royal College of Nursing, BBC, IHG, Aramark, Harrison’s and the Caribbean Tourism Organisation, as well as several FE colleges, and other vocational training providers.

Jo Simovic

Director of Excellence – Skills and Apprenticeships, Umbrella Training

Jo has been “dreaming up” development programmes for elite businesses in the hospitality industry for over a decade.

Jo came to the UK from Serbia in 2004 to study Marketing & Management. All her career and life plans changed during her internship with a London based management consultancy in 2005. She realised that developing people, seeing them grow, seeing them gain confidence and the skills needed to further their careers was her calling.

She sees her work as a vocation, rather than just a job. She will talk passionately about people development and the importance of approaching it strategically.

Jo is obsessive about her own development and completed her MSc in Organisational Psychology at Birkbeck College researching ethical challenges in learning and development within the hospitality industry. She is an experienced IQA with a great track record with the Institute of Leadership & Management and other awarding organisations.

Umbrella Training is supporting Jo in her research endeavours and she will shortly commencing her PhD at Birkbeck College exploring the value of apprenticeship degrees in comparison to academic degrees.

Jo joined Umbrella Training in October 2017 as Head of Programmes and designed bespoke development solutions where she still works closely with all our clients to ensure that every solution makes an impact on business outcomes.

As Director of Excellence – all things Operations and Quality falls under her remit.

Sam Coulstock

Director of Business Relations, Umbrella Training

Hospitality runs through Sam’s blood and has worked in the industry since leaving school at the age of 16 after being inspired by his school work placement at a central London venue…

Sam’s early industry career involved working as an apprentice chef and then leading into management roles and after leaving the industry, Sam worked for Hospitality Plus and then joined The Springboard Charity in June 2003, where he worked for 13 years as Customer Relations Director before joining Umbrella Training in June 2016.

Sam won an Acorn Award in 2008, was vice chair of HR in hospitality until 2016, was elected a Fellow of the Institute of Hospitality in February 2017, became a Enterprise Adviser for the Careers and Enterprise Company. Sam sits on many industry and young people steering groups such as The Springboard Charity London Advisory Board.

As Business Relations Director at Umbrella Training, Sam is working with many elite and luxury brands within hospitality helping them to use the apprenticeship levy and standards to meet growing business needed and demands. Sam has built a strong portfolio of business partners, strategic partnerships and worked on a number of high profile events for Umbrella Training to showcase hospitality apprenticeships, this lead to Ofsted inspectors quoting they have “established outstanding partnerships with employers to provide high-quality-standard apprenticeships in the hospitality industry”.